WSJ | More is More: A growing number of homeowners are trading blank spaces for bold, expressive design

In 2022, film producer Kyra Rogers purchased a townhouse in Marina del Rey, Calif., for $1.97 million. She found Miami-based designer Alex Alonso of mr. alex TATE on Instagram, and hired him to add whimsy and personality to the home. “I really wanted Alex to just kind of dial it up, kick it up a notch in terms of the boldness,” said Rogers, who recently debuted a documentary at the 2026 Sundance Film Festival. “It’s eclectic, but it’s like a new spin on an Old World feel.” 

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